Alexa Chung is a British writer, host, model, and fashion designer. She has authored the books It and it: Uber Style, and has launched her eponymous fashion brand in May 2017.
Style: Chung is a muse to many fashion designers because of her distinctive personal style. She frequently appears on best-dressed lists, is a regular model for Vogue, Elle and Harper's Bazaar and is often seen in the front row at fashion shows. In 2009, the designer handbag company Mulberry created the "Alexa", a much sought-after bag named after and inspired by her. In January 2010, she was named in Tatler's top 10 best-dressed list. In February 2010, Chung collaborated with J.Crew's Madewell on a womenswear line which was unveiled during New York Fashion Week. She collaborated with Madewell for a second collection, released in September 2011.
In December 2010, Bryan Ferry, on behalf of the British Fashion Council, presented Chung with the British Style Award which "recognises an individual who embodies the spirit of British fashion and is an international ambassador for the UK as a leading creative hub for fashion" at a ceremony at the Savoy Theatre in London. At the British Fashion Awards of 2011, 2012 and 2013, Chung won the British Style Award, for which the public voted. In 2015, Chung collaborated with AG Jeans on two collections.
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